Overview
The store was established in 1975 making it the oldest boat sales and boat gear shop on the Gold Coast. Like many businesses, Bosuns Locker was heavily affected by the Covid lockdowns and Tom approached Get More Traffic after being recommended by a colleague. With the current situation, it was crucial that Tom’s marketing pivoted to focus on online sales and building brand awareness in the wider community.
With a focus on the East Coast and product-based terms, Get More Traffic assisted Tom with setting up Google Shopping Ads to target warm leads and nurture them through the sales funnel. Additionally, conversion tracking was set up to accurately track this process with a focus on decreasing the cost per conversion and increasing his return on ad spend. Not only did this increase Tom’s reach and website visits, but the value of his online sales increased by over 50% while his return on ad spend also increased nearly 30% to over 780%.
“I highly recommend Disrupt Digital because, without your service and help, my business wouldn’t have survived through this tough time especially through Covid.” Tom Bialowas – Bosuns Locker
Objectives
Increase
Website Conversion
Increase
Online Reach
Increase
Revenue
Results
110%
Increased Conversion Value
782%
Average Return on Ad Spend
112%
Increased Brand Reach
