AG Parts NZ

Initially, Steve had someone managing their Google Ads for them however it wasn’t being maintained due to lack of time and resources and they had no conversion tracking so it was difficult to tell if it was working. This coupled with them being part of such a niche market meant that they were struggling to achieve the results they wanted. They came to us needing someone with a more hands-on approach to help them increase their brand awareness to the point that they’d be positioned as the supplier of choice for tractor parts and dismantling. We started doing Google Search and Display ads for them in the business to business space, targeting workshops, farms, and mechanics. The main goal was to increase online enquiries and leads by directing traffic to their “Find My Part” page. Since partnering with Disrupt Digital, not only has AG Parts NZ been able to drastically increase their amount of online enquiries and new leads, our optimisations have resulted in the amount of marketing spend required to obtain these leads to decrease.