Smart Print

Lui is the owner and founder of Smart Print, established 1996 and servicing Adelaide in high-quality printing services for both corporate and individual consumers. Lui first came on board with Disrupt Digital seeking ad optimisation. He already had an express account set up with his web host however was unsatisfied with the results their automated version was yielding. The inconsistent leads from this campaign meant he was only at 50% capacity and he knew that a more hands-on approach would help him reach full capacity.

With an aim to increase consistent leads and reduce cost per lead, Disrupt Digital began to assist Lui with refining his search campaigns by deep diving in product lead campaigns, creating a stronger call to action and selling points, and most importantly, setting up a new landing page to assist his conversions. Refining his keywords and audiences and implementing demographic bid adjustments, we were able to drastically improved the quality of leads while the new landing page assisted with ensuring these leads converted seamlessly.