Netcar Leasing

Kent and his father, Ray, own Netcar Leasing, a car renting and leasing company based in Melbourne. Their business is tailor-fitted for consumers that are looking for a new car but can not access a loan for various reasons. Before coming onboard with Disrupt Digital, Kent used overseas services to help out with their Google Ads that he managed himself.

However, they were getting minimal leads and Kent was keen to free up his time to focus on rapidly expanding his business and felt his ads would be better in the hands of a dedicated Account Manager. When Kent discovered that Disrupt Digital was a Google Premier Partner in Australia, he was excited to see how we could assist him. Where before they were only receiving a limited number of online enquiries, after the optimisations performed by the Disrupt Digital team to target such a niche audience in a competitive automotive industry, Netcar Leasing has had a steady stream of business with over 500 monthly clicks, an average of a 20% click-through rate, and nearly 40 enquiries every month.

“We are saving well over $100 a week in efficient campaigns,” Kent said, “so it really pays for itself. The leads are excellent.” Since we’ve started optimising for Netcar Leasing, Kent has had more time to dedicate to closing these enquiries and improving other aspects of his business.